General Pants Denim Trends

With a name like ‘General Pants Co.’, it’s no surprise that their bread-n-butter comes from their denim.

When their started as a denim supply company about 30 years ago, these were among the best and only things they sold.

It’s obvious that times have changed massively, but General Pants still stays true to its roots and offer a seriously good smear of denim for men and women that make even the ugliest of bums look pretty appealing.

This autumn-winter season, their trend setting team of stylists and buyers have been busy gathering the General Pants edit of the season’s must-have denim.

They’re playing with four key styles in all of their standard brands: Wrangler, Lee, Neuw, Rollas, Cheap Monday, Ksubi, Nudie Jeans Co. and Dr. Denim.

Clean washes, bleached washes and black fades in women’s high waisted and men’s tapered fits make-up their denim wall, bringing some seriously good denim to some seriously needy customers.

They have also launched a brand new denim finder on the GP website which helps people select their perfect pair of jeans with 360 rotating views of the jeans and side by side comparison of fits. See it at

General Pants - men's tapered

General Pants - high waisted womens

General Pants - clean wash

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