General Pants New Bourke Street Flagship

When General Pants does something, it’s not half-arsed.

They’ve just opened their newest, shiniest, biggest and most awesome flagship in Melbourne, down the road on Bourke St. from where their older, smaller, more lame one used to be; and it’s awesome.

They collaborated with a Melbourne street graffiti artist called Mayonaize (for some reason), whose work is urban, grungy, cool and leaves a along dingy feeling through the store’s walls and fitting rooms that you kind of never want to leave.

They’ve decked-out the store with everything. What it offers is targeted, particular, Melburnian and brilliant.

They speak to the music-lovers, the city-kids, the street-hangers and the festival-goers whose taste for rad clothes and decent places to wear them outweighs anything else you’d think might take priority.

The people who work there are brilliant and knowlegable. The prices are reasonable and it’s right on Melbourne’s busiest thoroughfare of foot traffic, so you know it’s slammed most days of the week.

Loving General Pants for a while, it makes it easy to appreciate the quality they design themselves and other leading Australian brands they stock and sell. They come, they go, the good stays, the bad goes and better takes its place. Either way, General Pants does something awesome and this new store is like the shining beacon of awesomeness in its arsenal.

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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