Farfetch’s Superstore

Online shopping boomerang, Farfetch has launched its Superstore, a global initiative to find the next boutique to join the Farfetch network of independent stores.
Superstore, now in its third year has previously discovered Voo Store, Berlin (2012) and Le Mill, Mumbai (2013) allowing these boutiques immediate access to a global customer base through the e-commerce site. 
 
Having scoured the world, visiting cities from Japan to South Africa, Mexico to China, South Korea to Dubai Farfetch has shortlisted the six best to be nominated for the title and partnered with a collective of experts across the worlds of publishing, retail, music and design to help support the nominated boutiques and encourage voting.
This year from 20 August, people will be given the opportunity to vote for the boutique they’d most like to see join Farfetch through votes on social media channels and the Farfetch website.
Farfetch’s creative consultant Nick Wooster, model and DJ Harley Viera-Newton, founder of Hype Beast Kevin Ma, retail consultant Yasmin Sewell, and Herbert Hoffman creative director of Voo Store; winner of the inaugural Superstore award, have come together to support the award and see their favourite boutiques win.
Farfetch Superstore 3
Farfetch Superstore 4
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
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