Emporio Armani Joins Vespa In The Celebration Of Italian
The two bastions of Italian culture in Australia and more largely, the world, Emporio Armani and Vespa joined forces this year to unveil their latest collaborative project that will floor road users the world-over.
A specially designed and styled Vespa in matte black sporting hand stitched leather seats, the Emporio Armani badge and title, combined with design elements by Mr. Armani himself, the scooter brings a refreshing injection of Milanese style to Sydney and the country. Keeping Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project. It looks great!
The name ‘Vespa 946’ alludes to the year – 1946 – that this scooter, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style.
Launching at the mothership of all things Armani in Australia, the Martin Place store came alive with seven of the prestige scooters. Adorned with models posing on bikes, serving refreshments and starring in photographs, the $14,000 scooter made its way onto the streets of Sydney and the hearts of Australia. See some of the best elements below.
The Vespa 946 Emporio Armani will be produced in an exclusive limited run of individually numbered scooters.
Photography commissioned by Dominic Loneragan for Emporio Armani.