Cycling down the Country Road

Who’d’ve thought the days of the Pop-Up Store were dead?

Country Road has just implemented a nifty little pop-up in their mammoth South Yarra store in Melbourne, taking prime position in the store, capitalising on the now wintery collection for men, perfect for the cooler months.

Their collection is modern and fresh, stylish with a range of sportswear, playing with a sport in wear trend; ‘wardrobe essentials’, staples of the Country Road range; and a new line of new-look suiting, complete with a kind of effortlessly snappy look.

It’s a good looking little set-out, influenced quite heavily by the sporty undertones of the collection and the affiliation with Japanese bicycles that follow the Country Road trail right to the brand’s first off-shore outlet in Yanaka, Tokyo, which opened in 2010.

Launching later this month, and open until April 2014, the Cycle Store Pop-Up will be housed in the South Yarra store of Country Road, showcasing bicycles from tokyobike along with a hand-picked range of cycle accessories from UK Natural, Brooks and Plemons available to purchase.

Country Road AW14 pop-up 2

Country Road AW14 pop-up 4

Country Road AW14 pop-up 6

Country Road AW14 pop-up 8

Country Road AW14 pop-up 2

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