Coffee + Fashion = Vittoria

Everything about fashion revolves around design. That’s what makes it such a skill.

And up until now, a skill whose limits bore really nothing in line with that of a designer was the barista.

But, look out your window this Melbourne Spring Fashion Week and you’ll see coffee folks making their wares in the limited edition cups of designer folks’; the design on which pays homage to their current spring-summer collections. Such a novel idea.

In a city where coffee is said to be as much of its culture as black and miserable attitudes, Vittoria coffee has hit the nail on the head when it comes to tapping into what makes fashion people tick and keeps them going through endless hours of, say, blogging, or perhaps design.

Fashion lovers the city-over for the week-long will be sucking back caffeine to fuel their fire in cute little coffee cups featuring designs from the likes of Alice McCall and Manning Cartel.

Complete with a pop-up espresso bar at the MSFW Hub, coffee is the ‘in’ drink this season

Vittoria Coffee x Alice McCall Limited Edition MSFW Cup

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