Coach’s new man

Coach is reinventing its own way forward.

With the introduction of new creative director Stuart Vevers, Coach is on a new path and turning away from the brand that most people know (and kind of cringe to), toward a more positive, lifestyle-focused retail brand whose product speak to a multitude of levels in the everyday life.

Inspired by an Englishman’s journey that begins and ends with New York, Coach held a preview of its new collections at its newest store at Emporium Melbourne.

See more in store or at australia.coach.com

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James Banham
Follow James

James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
James Banham
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