The new genderless bags that have everyone talking: Von Routte

Von Routte bags THE F 3

When it comes to choosing bags to buy, it can be hard. You don’t want the same basic bag as the that nobody walking past you in the street is carrying, so where do you go to find something that sets you apart without breaking the bank? If this century is anything to go by, you […]

5 things to think about when it comes to watches

Kapten Son watch black THE F

They often say a watch completes an outfit, so when it coms to choosing the right one, you need to consider a few bits. The watch masters at Kapten & Son, and their managing director, Chris Telley, have a few pointers to consider when it comes to getting that ‘cherry on top’ of your next outfit that […]

The latest sneaker store to hit Melbourne is open

JD Sports Melbourne Central THE F 6

If sneakers are your thing, then prepare to lose it. JD Sports officially opens in Melbourne today, adding to the city’s offering of quality sneaker stores for people who just don’t like dress shoes. See what they have in-store here. Peter Cowgill, the chairman and Hilton Seskin the dude who runs the company in Aus […]

The King of Trainers is coming to Melbourne

JD Sports sneakers THE F 4

Like shoes? Then now’s the time to get excited. JD Sports officially opens the doors to its first Australian store at Melbourne Central this month with limited edition and exclusive releases from the best global brands including Adidas, Nike and heaps others. They’re rolling out over 169 exclusive products; 79 footwear, 91 apparel including Adidas NMD […]

Stay blacker with the new Lee ‘Stay Black’ denim range

Lee stay black denim

Ignore what all the ‘trend forecasters’ say about denim being the hot new thing for the season – it is every autumn, so there’s no news there, but what they don’t tell you about is the advancements within denim that make it really worthwhile. That’s why what Lee is doing with their new range is such a […]

Pay attention to the trends with Fashion Palette Sydney

Fashion Palette Sydney 2017 THE F runway black white

Fashion Palette’s latest event showcased the artistry Australia’s treasured homegrown labels alongside the brightest emerging labels at the beginning of their global journey. The antiquity and grandeur of The Art Gallery of NSW juxtaposed the fresh, clean palette of the Spring/Summer 17/18 collection. Square silk scarfs hung like vibrant tableaus in the foyer, reminding guests […]

What the actual go is behind Country Road men’s accessories

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Dean Malone is the guy behind the sensational range of men’s accessories at Country Road and a name to keep your ear out for. He’s the one who manifests all the cool, neutrally coloured and stylishly minimal designs on your bags, boots, belts and other bits that set the Country Road men’s range apart from […]

SKWOSH swim shorts are taking over summer

SKOWSH swim shorts

Sure the sun might be going down in Australia for winter, but holidays and the call to water mean still run strong. Swim shorts are those all-year-round staples in the wardrobe of any dude to throw on at any given opportunity to have a splash. That’s why SKWOSH – the self-proclaimed next best thing to swimming naked […]

Ted Baker makes waves in Bondi with its newest store

Ted Baker Bondi Junction store Sydney THE F 10

Think 50s swimsuits, kitsch beach theming and traditional Ted Baker magic and you have what turns out to be the latest iteration of the Ted Baker retail situation in Australia, right in the trendy Westfield Bondi Junction shopping centre. As with all Ted Baker locations, the store’s design aesthetic has been drawn from local influences […]

Vans opens a new store in Sydney’s ‘The Galleries’

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Off the wall and back in stores, VANS George St re-opens its doors at the Galleries, after a brief step off the skater fashion scene. Maintaining its prime location opposite the QVB, the VANS store features the latest in the brands footwear and clothing, with unique artistic designs crossing the canvases of lace up and […]

Aye Aye Kapten & Son!

When it comes down to style, we’re all bound to hop on the bandwagon every now and then, but how ready are we to jump ship? Cue Kapten & Son, the nautical accessory line of watches, sunglasses and shorts fit for the summer season that we’ve been waiting for. Hosting a pop-up store in Sydney’s […]

Cruising Kookai’s New Collection Preview On Sydney Harbour

What is the perfect way to welcome in a Sydney summer? New tan? New clothes? A whole day on the beach with a coconut in tow? Combine all of the above and stick a hundred of Australia’s fashionita’s on board a cruise ship with the knowledge that they’ll see Danielle Vagner’s new Kookai line, and […]