Calibre; Best Undressed

New undies for an older company, Calibre has launched its first men’s underwear range, officially launching in November.

Best Dressed, Best Undressed is the campaign Calibre has roll-out country wide to promote its new undies, campaign as the Calibre man is always the best dressed, now with Calibre underwear he will be the best undressed.

The Calibre underwear collection has been designed with a comfy fit in mind. The new range features briefs and trunks in two different fits including sexy, low rise euro cut and comfortable, tailored classic cut, as well as a classic singlet. All styles are made of Supima cotton stretch; superfine, breathable American Pima cotton with superior strength and extra softness. The distinctive red or blue striped logo waistband and engineered seams ensure optimum comfort and precise fit.

To promote the new underwear collection, Calibre is launching the Best Dressed, Best Undressed campaign comprising of both in-store, digital, and outdoor promotion.

Do yourself a favour and look at Calibre’s Instagram account. It’s a funny sexually-undertoned take on men’s undies.

Here are some favourites…

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Calibre Best Undressed 2

Calibre Best Undressed 3


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