Brunch With Galeries Lafayette
In a little-known city called Paris, there’s an equally little-known shopping complex. It was established in 1894.
But by ‘little-known’, we couldn’t be further from the truth.
In fact, it was the first department store to have an elevator. Unlike the solid contraptions of today, it was without walls, allowing women to call a stop if they saw nearby fashion accessories they liked.
Topped by a majestic architectural dome, the 70,000m2 behemoth houses over 3,500 brands and attracts 100,000 visitors daily. On its roof, which once hosted a tennis court, it boasts a strawberry garden. During the festive season, it is famed for its indoor Christmas tree displays. Overall, it’s a highly modest affair.
What is this impossible place? It is, unashamedly, the most famous department store in Paris.
And it’s called Galeries Lafayette.
With a makeover of its men’s store, Galeries Lafayette will be opening Lafayette Homme in January 2016. If you’ve ever wanted to shop for men’s shoes while listening to jazz in a concierge lounge, this may be the place for you.
On the other hand, if you prefer fashion workshops, there are make-up, perfume and nail sessions all on offer – not to mention the weekly fashion show.
In addition to fine food, an art gallery and guided tours, Galeries Lafayette offers Parisian-style VIP services. These include private suites, style sessions and a personal shopper. In fact, there’s even a concierge for English-speaking guests, with lounge access by invitation.
Of course, Galeries Lafayette is also justifiably famed for its Christmas celebrations. This year is likely to be no exception. From November 7 to January 2016, the department store looks forward to welcoming a Star Wars Christmas theme and the opening of a Disney store within its complex.
In the most exciting news yet, Galeries Lafayette has launched its new media identity, having held the previous logo for an impressive 14 years. The new campaign adopts a handwritten logo and embraces a number of new ambassadors, including hip-hop choreographers Les Twins. To sweeten the announcement, Australia was chosen as the first foreign country to hear the news.
Galeries Lafayette will be opening its next stores in Istanbul, Milano and Champs-Élysées.
Photography and words exclusively for THE F by Lily Chen.
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