A Brand: Jeans For The People

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Already making waves online in both MYER and The Iconic, A Brand denim are the new jeans label whose bark is as big as their bite. 
Already adorning the legs of the stylish and pins of those in need of a style overhaul, A Brand is a distinctly Melbourne label, the love-child of two contemporary creatives whose lack of enthusiasm for what was being offered drove them into creative licensing. Makes sense.
One of the things that makes the brand unique is its preference to be driven by collaborations between people and people. By involving local artists, writer and designers to work with them for inspiration and executions, an A Brand family has been born and a community developed.
The first hit of A Brand has just landed in stores and consists of skinnies and straights with tailored repairs and back weft fabrics.

Sound exciting? It kind of is. Check their work out at abrandjeans.com

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
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