Boss Parfums Prove #SuccessIsMade By Signing 6 Soccer Players
BOSS PARFUMS announced a huge landmark collaboration recently by way of signing six world renowned football players to mark the launch of its new emotionally charged campaign for iconic male fragrance BOSS BOTTLED.
In the fourth iteration of BOSS’s biannual soccer campaign, SUCCESS ISN’T BORN. IT’S MADE, England striker Daniel Sturridge, Germany defender Mats Hummels and Spain midfielder Isco step out of their football jerseys into BOSS Menswear to front the global campaign.
Alongside the hat-trick of global ambassadors, James Rodriguez, Yohan Cabaye and Robin van Persie, the campaign is represented all over the world from Latin America and Asia to France and the Netherlands respectively.
BOSS BOTTLED aims to empower men to achieve their personal ideals of success – insofar as the way they smell, at least – and has done so for over 15 years. With powerful testimonials from each player, SUCCESS ISN’T BORN. IT’S MADE champions the unique qualities that drive every great success story.
Going live in time for the summer of sport, the campaign is all for making success.