Blogger profiles: Luc Wiesman, D’Marge

Why do you blog?

I blog because blogging is a more personal and informal form of journalism. How I write is actually not journalism at all. For me, blogging is about writing in a way which helps men (and women) understand more about style and fashion without being elitist. High fashion scares a lot of guys away so perhaps the no fuss way of blogging is what draws people to D’Marge.

How did you start?

After 10 years in the digital advertising and design industry it was fairly easy to create a blog. From there, random content was added every few weeks, then as I found a direction and it become more popular the article frequency increased. I now post everyday, sometimes 3-4 times a day. D’Marge was never meant to be anything more than a hobby, but like many hobbies they can soon become full-time jobs.

Obviously men’s style, entertainment and lifestyle is your schtick? Why?

I’m a materialist. I appreciate design, form and function. Plus there’s a good amount of men out there who need a little help in this area. I would much rather they came to me for advice rather than going shopping with their mothers.

Tell me three of your favourite experiences as a blogger so far.

I’ve been lucky enough to spend time with the Mercedes AMG Formula 1 Team and IWC. Being able to spend time in the F1 pits, meet the drivers and get some insight into the sport is great. Then of course sharing that in an interesting way back to my readers is always important too.

Who inspires your personal sense of style?

Friends do. I have a few cool mates who have always had great taste in fashion. Also I find there’s only a few guys out there that I regularly watch to see what their wearing. David Gandy is one. Always looks sharp in a suit. But then it’s important to be able to dress down in a pair of sneakers and shorts, so I’ll look on places like Tumblr for ideas and inspiration. Not a big fan of the tossers at places like Pitti Uomo. Feels like they’re trying too hard.

What can Australian men learn more about when it comes to dressing?

It would be nice to see Australian men taking a bit more of an interest in their appearance, but our culture and climate lends itself to shorts and a t-shirt so it’s hard to change. Also we have some pretty average retailers who sell rubbish which men happily buy.

On the other hand, places like Zara and Topman are helping bring new trends into the country, which is good. We just need to see more of it.

Shout out some of your favourite places to shop.

Mr. Porter, Matches Fashion, SSENSE, M.J. Bale, P. Johnson. Pretty much 90% of everything I buy is online these days.

What’s the best thing about Australian men’s fashion?

That there’s limitless room for innovation and improvement. We’re a blank canvas waiting to amaze the world with our men’s fashion.

What are you most looking forward to over the next year?

Spring Fashion Week in Melbourne. D’Marge has more involvement this year and we’re pretty excited about a men’s event we’re part of. Some great brands in the mix. More details to come.

Luc Weisman


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