Bang & Olufsen’s New Sensory Store in Melbourne
Bang & Olufsen opened a new sensory store in Melbourne in what is a massive celebration of movement, signature acoustics and minimalist design. It’s typically flawless and Bang & Olufsen.
It’s on Russell St. and is the fourth largest of its kind globally, bringing a next-generation for the brand to the world, showcasing the whole range through unique and interactive displays.
The old adage ‘try before you buy’ reigns supreme here and as they allow visitors to engage with the high-end entertainment products. The breakout spaces in the store will include a revolving wall where customers can pick and choose their own audio adventure, a dedicated active acoustic zone, which will allow people to immerse themselves in big Bang & Olufsen signature sound and the hero of the store – the largest interactive speaker wall in the country.
The new-look store will play home to all of Bang & Olufsens’ home entertainment products. These include B&O Play on- the-go products to Bang & Olufsen speakers, sound systems, televisions, BeoLink Multiroom and BeoLink Smarthome – complete home connectivity systems.
Check it out at Cavendish House on Monday 2nd May 2016 at 4B/27-37 Russell Street, Melbourne. The store will open from 10.00am – 6.00pm Monday to Friday, 10.00am – 5.00pm Saturday and 11.00am – 4.00pm Sunday.
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