ASOS menswear showings

By Henry Ng

ASOS has become the go-to fashion portal for many of us and with the increasing awareness generated around menswear, it comes as no surprise that the brand recently brought its mens SS14 collection down for an introduction.

Presented by Head of Menswear Design, John Mooney, the inspirations for the mainlines are an exploration of popular trends such as Union State, Rockabilly more than they are conceptual approaches. The ASOS Black x Puma line however is aesthetic driven and Moony explained that while there was no direction given by Puma, the intention was to appropriate the Puma identity rather than reinvent. The collection features tops and bottoms with cut and sews tape panels, plasticised polka dot prints and ombre effect.

Another line that is thoughtful is Crafted and gears towards a premium and heritage aesthetic. The idea is to create a timeless and affordable collection while working with locally sourced materials or sourcing and manufacturing that are more considered. Knitwear was made in the UK with yarns sourced from Shetland; Italian fabrics were used in Turkish-manufactured blazers; and baseball jackets were crafted from British Millerain textiles.

It is informative to learn where this young global brand is headed and see the collection first hand (let’s be honest, e-commerce has taken over but the tactile experience is still something the Internet cannot communicate). With the vast selection available at ASOS, it is good to know that Australian men are in good sartorial hands.

For a longer version of this tale of fashion, see Henry’s website.

Photos courtesy of Lily Chen for THE F.

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James Banham
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James Banham

Editor at THE F
James Banham is an Australian lifestyle, fashion and entertainment journalist. His writing can be found on these many topics and more in print and online publications around the country.
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