All My Friends Are (not) Models

The mantra I wish I could repeat: All My Friends Are Models, is the name of a successful online magazine that humanises beauty.

General Pants has teamed-up with AMFAM to create some unique tee-shirts that celebrate just what it means to be a model – or not – and make some great headway in the creation of positive relationships with beauty.

By challenging social conventions, by of course, slamming the campaign with models, All My Friends Are Models, it says, are trying to address the real issues within the industry that aren’t covered in traditional fashion publications. Model names like Elyse Taylor, Cheyenne Tozzi, Cat McNeil and Abbey Lee are all involved.

Available for a time in General Pants stores.

General Pants X AMFAM, THE F, 1

General Pants X AMFAM, THE F, 2

General Pants X AMFAM, THE F, 3

General Pants X AMFAM, THE F, 4


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