A ‘MINI’ collaboration

Everyone loves a good collaboration. So when MINI came-up with the idea of getting together with six different American designers to help add an edge of funkiness to their new slant on car design, I got pretty excited.

MINI has opened its very own gallery-come-showroom right in the heart of Chapel Street, Prahran, playing true to the idea that MINI is the newest addition to the more stylish ranks of automobiles.

The new MINI Paceman car is a sportier, chunkier, cooler looking and more robust offering in the MINI range, boasting a cooler look, more sporty handling and an always smart use of interior space.

What they’re doing is collaborating with six American designers, who from May will descend on Melbourne to run the new Chapel Street showroom-come-gallery into just that: a living, breathing, display of fashion and style tied-together with a new addition to the way those who love it get around.

It will open for six months and feature six all-star collaborators who do things in their own unique way, who bring their own slant on things, their own twisted-twist on something that makes it an instant classic.

The six collaborators are:

  • Mark McNairy – an American based fashion designer producing a beautifully crafted English and American inspired footwear range as the first component of his eponymous label
  • Andrew Chen – 3sixteeen – an American based accessories and clothing designer focusing on premium materials and quality manufacturing
  • Sigurd Larsen – a Berlin-based Danish architect whose furniture has been exhibited around the world from Berlin to Helsinki and Shanghai
  • Alfredo Gonzales – customised socks that make a statement, the Alfredo Gonzalez brand has developed a cult following for its unexpected designs and quirky detail
  • Timothy Everest – contemporary bespoke tailor to some of the world’s leading luminaries, sporting heroes and rock stars, his ability to mix cutting-edge design with peerless craftsmanship has cemented Timothy’s reputation as a true pioneer of tailoring
  • Sam Huff – Tanner Goods – a Portland based group of designers and craftspeople who create modern products that respect the past. Their philosophy combines a design-minded approach with a deep commitment to crafting items by hand.

I teamed up with Jennifer Estrada of MIRAR PR on the night. See her photos below!

Thanks to Laurent Perrier for the free flow of champagne.

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